Unn Swanström

Sweden's UX Unicorn

How do you optimize Minecraft? A game that is already loved by 141 million active users every month? Great question, Unn Swanström would love to tell you! She’s a Senior UX Designer at Mojang Studios and works in the Player Onboarding team. Her mission is to help beginners find what’s fun about Minecraft faster.

Does her name sound familiar? Maybe because she has hosted Women in Tech (five times!), Nordic.js (four times!), Brilliant Minds, and the Polhem Award. You might have seen her on the 2016 Conversion Jam stage in Stockholm. Unn also has a YouTube channel where she teaches design and prototyping in a fun and friendly way. Oh, did we mention that she once won the IT Woman of the Year award? Yeah, that happened.

Karl Gillis

The one and only UX Comedian

Listen to your users! (And stop doing stupid things) Karl has been optimizing online businesses for over 20 years. Teaching people about UX, user research and conversion optimization. But he’s also getting frustrated: because marketers, designers and developers are making the same mistakes over and over again. Most websites have the same flaws as 20 years ago, despite all the knowledge we have about UX. Karl will vent his frustrations.

But luckily, he will also share some really hands-on tips and examples how to improve your business by listening to your users. So you can turn more visitors into customers. According to PPC Hero, Karl is the number 3 most influential conversion expert in the world. He has no idea how he ended up there. But it sounds cool, doesn’t it? 🙂

Els Aerts

Senior UX Warrior Queen

The Good, the Bad and the Ugly of User Research (aka How User research is Like Mushrooms)
Everybody loves data. And rightfully so. The right data helps you make better decisions.

But the wrong data? Well, that’s a totally different story… Poorly designed or executed user research produces wrong data. And consequently leads to bad decisions.

In this session, Els highlights the most important pitfalls to be aware of when doing user research.

Els is an advocate for qualitative user research and loves helping companies to understand their customers better. Because customer happiness is the key to success.

Talia Wolf

The WonderWoman of Emotions Online

The power of Emotion: The secret to driving more sales and revenue

All the GA4’s,AI tools, automation, machine learning and other technologies in the world will never help you create high-converting funnels for your customers if you fail to leverage the one component that matters more than anything else in marketing: Emotion.

During this session, Talia Wolf will show you how to leverage Emotional Marketing to increase sales, conversions and revenue.

In this talk, you’ll learn:

• How to get into your customers’ heads and hearts and get meaningful insights that impact conversions
• The emotional marketing framework Talia uses to 10X conversions for her clients
• How to optimize your copy and design to convert more customers

Bart Schutz

The Father of Web Psychology

Together with the multidisciplinary teams within Online Dialogue Bart inspire, advice and assist companies across the globe with:

Becoming more data-driven and evidence-based, Learning & applying behavioural sciences, Improving their experimental skills (testing is NOT easy!), Growing their Digital Revenue AND Growing their Customer Intelligence

Bart loves assisting with and executing immense amounts of digital experiments (a/b-tests) with statistical powers, reliabilities and validities that most behavioural scientists can only dream of. This data-driven and evidence-everything approach delivers exponential growth, as well as an understanding of what truly drives and influences the behaviour of the human species.

Michael Aagaard

The Unstoppable Speed-Demon of CRO