Kul att du valt att bekanta dig med oss och våra utbildningar. Vi tipsar gärna om någon läsning, sajter, böcker, artiklar och bloggar som täcker ämnet konverteringsoptimering.
Vi föreslår inte att du ska läsa allt – du väljer själv och utifrån intresse.
Att följa
Top Picks
| neilpatel.com/blog/ | Samlat de bästa författarnas artiklar inom online metrics optimization. |
| neurosciencemarketing.com | Roger Dooley är en av tungviktarna inom Neuro Marketing. |
| copyhackers.com | Sajt för ”Conversion copywriting with an attitude”. |
| conversionxl.com | Berör ämnen från konverteringsoptimering till webbdesign. |
Att läsa
Top Picks
| 1. Neuro Web Design – Susanne Weinschenk | Webbpsykologi – Kort och enkel introduktion till hur man övertygar online. |
| 2. Don’t make me think – Steve Krug | Enkel och rolig startpunkt för att förstå grunderna i User Experience Design. |
| 3. You should test that – Chris Goward | Enkel och utförlig startpunkt för A/B- testning. |
Fördjupning
Persuasion Psychology
| 1. Predictibly Irrational – Dan Ariely | Faktaspäckad med exempel på hur vi människor (inte) tänker. |
| 2. Brainfluence – Roger Dooley | 100 Ways to Persuade and Convince Consumers with Neuromarketing. |
| 3. Thinking fast & Slow – Daniel Kahneman |
Som ”Predictiby Irrational”, fast ännu grundligare. |
Övrigt
| 4. The Design of EveryDay Things – Donald Norman |
”You’ll never look at door knobs the same way again”. |
| 5. Landing page Optimization – Tim Ash | Lite mer djupdykning inom testning & optimering. |
| 6. Made to Stick – Chip Heath, Dan Heath | nämndes under introduktion. |
| 7. Consumer.Ology – Philip Graves | nämndes under introduktion. |
Här hittar du vår ordlista för CRO.
Top articles
Ok, det här börjar bli en extremt lång lista (vi vet . . .). 😅
Start
Conversion Optimization: Do This First
http://searchengineland.com/conversion-optimization-do-this-first-38976
Comprehensive Guide to Conversion Rate Optimization
https://vwo.com/guides/complete-guide-to-conversion-rate-optimization/
Persuasion / Psychology
How Social Commerce works [Infographic]
https://digitalwellbeing.org/how-social-commerce-works-the-social-psychology-of-social-shopping/
Psychology to Convert Customers [Infographic]
http://unbounce.com/conversion-rate-optimization/psychology-to-convert-customers/
Testing
A Beginner’s Guide To A/B Testing: An Introduction
https://neilpatel.com/blog/ab-testing-introduction/
The Ultimate Guide To A/B Testing
http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
The Essential User Guide for Website Testing Tool Success
http://rich-page.com/website-optimization/the-essential-user-guide-for-website-testing-tool-success/
Copywriting
The Beginner’s Guide to Creating Landing Page Copy that Sticks
http://www.copyblogger.com/landing-page-hooks/
An Introduction to Copywriting on the Web
http://www.onextrapixel.com/2011/07/08/an-introduction-to-copywriting-for-the-web/
Landing page
50 Ways to seduce your Web Visitors with Persuasive Landing Pages
https://neilpatel.com/blog/seduce-your-web-visitors/
Design
How to Design a Homepage that Converts
http://conversionxl.com/how-to-design-a-home-page-that-converts/
The 7 Principles of Conversion-Centered Design
htthttps://unbounce.com/conversion-centered-design/
50 Split Testing Ideas
hthttps://neilpatel.com/blog/50-split-testing-ideas-you-can-run-today/
E-commerce
E-commerce Conversion Optimization – 91 Point Checklist
http://www.seomoz.org/blog/holygrail-of-ecommerce-conversion-optimization-91-points-checklist
http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-conversion-rates/
Analytics
Beginners Guide to Conversion Goals in Google Analytics
https://www.intechnic.com/blog/how-to-set-up-google-analytics-goals-and-conversions-tracking/
7 Ways Google Analytics can help increase Website Conversion Rates
http://www.groovecommerce.com/ecommerce-blog/analysis-strategy/7-ways-google-analytics-can-help-increase-website-conversion-rates/
Google Analytics Conversion Funnel Survival Guide
https://neilpatel.com/blog/conversion-funnel-survival-guide/
Additional resources
Which Business Book should you read next?
http://www.koozai.com/blog/branding/which-business-book-should-you-read-next-interactive-infographic/
Extras
Top 20 conversion quotes
http://unbounce.com/conversion-rate-optimization/top-20-conversion-insights-2012/
Overall guides
The SEOgadget Guide to Conversion Rate Optimization [Infographic]
http://www.seomoz.org/blog/seogadget-guide-conversion-rate-optimization
The Definitive How-to for Conversion Rate Optimization
http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization